Oscar de la Renta and Cynthia Rowley to Show At Australia Fashion Week

Fashion

Fashion Week’s organizer IMG is sending both Oscar de la Rentaand Cynthia Rowley to the forthcoming Australia Fashion Week, with the help of the fashion week’s newest sponsor Etihad Airways, the national airline of the United Arab Emirates. From now on, Ethidad Airways will become the official airline of the fashion week events not only in New York, Milan, London and Berlin, but also Sydney and Mumbai. It will support a grand total of 17 fashion week events annually, becoming the main long-term partner to the fashion industry. As for the Australia Fashion Week’s title sponsorship, it is still going to be that of Mercedes-Benz, which will still sponsor the fashion weeks in the major fashion capitals, except for that at New York.

Oscar de la Renta to Show At Australia Fashion Week 2016

The fashion week in Sydney, on the other hand, is already leaving everybody in anticipation and thrilled about its exclusive schedule. Under the creative direction of the talented Peter Copping, both Mercedes-Benz and Etithad Aieways are supporting fashion house Oscar de la Renta to debut its very first runaway show in Australia, as well as summer 2016 presentation, scheduled to be held on May 20th. Oscar de la Renta will be one of the first luxury brands to present a fashion line there, and that’s something neither the Australian government nor the experts in the field are going to underestimate.

“Oscar de la Renta is one of the world’s leading luxury brands and its presence at Mercedes-Benz Fashion Week Australia reinforces Sydney as a global fashion capital. The attention of the fashion world will be firmly focussed on Sydney this May with the most influential buyers and media converging to see our local creative talent and designers make their mark and shine alongside renowned international brands;” said Minister for Trade, Tourism and Major Events Stuart Ayres in an official statement.

Cynthia Rowley, the creative mind behind the eponymous line, is heading to Mercedes-Benz Fashion Week Australia too, according to WWD, and will be showing there on May 19th. Although she has not made any comment about her participation yet, we do know that it is going to be a day dedicated to swimwear and activewear. Whilst it is still unclear whether she is going to showcase a new collection or not, IMG gave us a hint that the fashion designer is due to present a resort collection of ready-to-wear, swimwear and wetsuit.

Launched in 1996, the Mercedes-Benz Fashion Week Australia has helped bring attention to an incredible number of Australian fashion designers such as Alex Perry, Zimmermann and Collette Dinnigan, and we bet this year will inevitably hit it big taking the Australian fashion to a brand new level.

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Is Karl Lagerfeld Leaving Chanel and Retiring?

Fashion

Karl Lagerfeld, 82, has been the creative director of Chanel for 33 years; it is hard to imagine where the brand would possibly be if it weren’t for him standing behind it all. We would have never had the pleasure of seeing his iconic ponytail on a graphic tee, or of the presence of his cat Choupette in each photoshoot. Luckily, we have known the fabulous traits that come with the designer at the head of a brand as iconic as Chanel, but the rumor mill is kicking back up with word that Karl Lagerfeld might be stepping down from the creative director rule at Chanel, as Page Six informs.

Is Karl Lagerfeld Leaving Chanel and Retiring?

The rumors started circulating with more frequency once Hedi Slimane announced his departure from Saint Laurent, as the two designers have a particularly close working relationship. Speculations were that Lagerfeld might step down to make way for Slimane, which would make sense due to the Chanel designer’s age – but that has never stopped him before.

Back when rumors kicked up on this same topic in 2009, then-New York Times writer Cathy Horyn said, “Mr. Lagerfeld said to forget about it. He was going to die with his boots on.” The same thing happened in 2010, and when it arose again in 2012, VogueTV interviewed Lagerfeld on the matter. “Why should I stop working? If I do, I’ll die and it’ll all be finished,” he said. He has had no sign of slowing down, and there have been a slew of rumors of this same nature, so until confirmation comes from within the brand itself, don’t mind me if I don’t hold my breath.

Although, the thought of Lagerfeld stepping down does make me hope these rumors aren’t yet true. If Chanel were to come back with confirmation, it is likely this year’s Cuban resort show would be his last – not such a bad way to go out, but it would still be quite a shame. There have been a great many departures from luxury fashion labels in the past year (Raf Simons from Dior, Slimane, and Alber Elbaz from Lanvin), yet Lagerfeld would cause for the largest stir in the industry.

The designer has been working for a long time in the industry, so it’s not totally unexpected for rumors like this to be so common. But the unfortunate matter is, one day it won’t be a rumor. But for now, it will be a waiting game for Lagerfeld to come out and announce his departure or denounce the rumor. Either way, we will all be able to breathe a sigh of relief when the waiting is over.

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How to Succeed on Instagram According to Eva Chen

Fashion

Today, having a strong social media presence is essential if you want to have a successful brand, from either a personal or a business standpoint. Fashion brands are progressing on the digital front, as ad space in magazines continues to diminish in worth; consumers want to see their favorite labels posting promotional shots on a more intimate level, and Instagram has proven itself to be the most successful way to stay in touch with the consumers in this way. The social platform has more than 400 million active users, making it an ideal location for anyone looking to get an image out and seen by many.

How to Succeed on Instagram According to Eva Chen

According to Instagram, 42 million users used the site to connect to fashion in some way, particularly regarding the last set of Fashion Weeks around the world, from February 10 in New York to March 9 in Paris (with London and Milan falling in between). Among the 42 million users, there was a total of 283 million interactions with the uploaded photos. Aside from this, business intelligence firm L2 analyzed the activity of 192 fashion labels on social media, and uncovered a vast difference between consumer engagement on Instagram versus other social media outlets. Between February 1 and 18, Instagram generated 11.5 times more interactions than Facebook, and 57 times more than Twitter. The interactions showed with the number of posts on each platform, which totaled 20 for Instagram, eight for Facebook, and 26 for Twitter.

And that is where fashion businesswoman and current head of Instagram’s fashion partnerships Eva Chen comes in. She arrived in this position after stepping down from The Lucky Group as CEO. With her extensive work on the social media front, she has acquired a great deal of information regardinghow to succeed in the digital world and to run a successful Instagram account. She spoke on the results of the prior analysis, and in few words provided a profound sentiment.

“It didn’t surprise me, just because of the visual element of Instagram,” she began. “A picture is worth a thousand words, and now a picture can speak to millions of people.”

Back on March 15, the social media site told users that the feed of posts would be changing to a format more like the newsfeed of Facebook, Instagram’s parent company. Posts will be presented based on an algorithm, rather than being presented chronologically, which is a move to increase user optimization. This may not have a great effect on fashion brands on Instagram, but the need remains true, that a social media presence is an integral aspect of marketing today. Business of Fashion interviewed Chen, and she was able to identify five key principles that are necessary to create a strong presence on Instagram.

1. Engagement Vs. Followers

“It’s not a numbers game. I feel like the fashion community is especially competitive and brands are looking at each other’s follower counts. But it’s the passion and engagement that people feel for a brand that matters most. That is a key gold star. You can have millions of followers, but more important is whether people are commenting and tagging their friends. That means you’ve created something that people are talking about and that’s what makes a good post.”

The important thing here is to remember your audience. The fans of a brand are not just a number on a page, so creating engaging content for loyal fans and consumers is more significant than creating vague information to bring in new, uninvested followers to increase your ranks.

2. Create Your Personal Style

“Having a strong visual identity and a visual rubric — that’s important. Just as when you pick up a magazine, whether it’s Self Service or Vogue, and you could remove the title from the cover, but you would still know which magazine it was just from the image, the typography, the talent they’re using, the tone of voice — that logic extends to Instagram as well. Feeds that have a very consistent look do well. You want moments of spontaneity and joy, but it’s also about consistency. Mansur Gavriel is a great example of that.”

Any industry where fame and recognition are involved revolves around the idea of building a brand. The “crafting” of the brand identity requires posting and all aspects related to the company to remain consistent.

3. Authenticity Is The Key

“It’s about authenticity. The accounts I love following most all have the sense that there are real people behind them. There was a point in time when things got very manicured, but what I’m seeing now, whether it’s Donatella [Versace] or Taylor Swift or Gigi Hadid singing in grainy videos, taken at home in poor light, is a swing back to authenticity and real life. People want to feel the ‘Insta’ in Instagram. The campaign images always do well, but it’s the behind the scenes where Karlie Kloss is eating a cookie backstage — those are the images that always get more engagement, because you feel like you’re seeing through someone’s eyes.”

Celebrities and designers behind fashion brands (and so on) are real people when all is said and done, and portraying that to the consumers can help establish connections on a more individual, personal basis.

4. Creating a Community

“The Instagram audience wants to feel like they’re a part of something. The conversation is really important — talking back to your followers, asking questions of them. It’s not something that every brand does. But I think Valentino, for example, does this very, very well. When people are in their Rockstuds they’re posting pictures and tagging Valentino and the brand is using a lot of this user generated content, saying to followers ‘Hey, if you post us, we’ll repost you.’ It’s nice because they’re spotlighting how people dress in Valentino. But when Valentino comments on their followers’ feeds, you can legit see people freak out.”

This goes along with authenticity. Keeping things real can help create a community, and starting a conversation is the best way to start; remember to turn your monologue into a dialogue.

5. The Benefits of Collaborations

“We’re in a new age where it’s about collaboration. Gucci is a great example. They do something called #GucciGram, where they collaborate with artists on Instagram. They have a collaboration with a painter named Unskilled Worker. Dries [Van Noten] worked with an Instagrammer named Button Fruit, who hand-painted his show invites. These collaborations are closer to artist residencies, where the reciprocity is more about inspiration and access versus ‘I’ll work with you because you have 9 trillion followers.’ That’s influencer marketing, which a lot of brands are doing extremely well, but that’s always existed.”

Starting the initial conversation can take many forms, such as with the Gucci example Chen provided in her interview. Letting users and fans collaborate in some way can do wonders for relationships and connections, and can prove to help a brand further on down the line.

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New Bridal Line Officially Launched by Christian Siriano

Fashion

Fans of Christian Siriano rejoice! If you have always been a lover of his creations and you have a wedding to plan, it makes perfect sense for this piece of news to make you squeal with joy! The first-ever Christian Siriano spring 2017 bridal line has officially been launched by the 30-year-old American fashion designer in partnership with Kleinfield from “Say Yes to the Dress” and we no longer have to be major celebrities to be rocking his style. He had some glamorous ball gown on “Project Runway” but they will be nothing compared to what the blushing brides shall be adorned in come their big day as they walk down that aisle.

Christian Siriano Spring 2017 Bridal Collection

This is not the first foray into the wedding gown designing business. On the contrary, all designers need to amass a certain amount of experience before releasing a new line that we expect will continuously be updated. As such, we have seen Siriano creations on fashion bloggers before, as well as his friends and family members, before he plunges into work specifically for the “Say Yes to the Dress” bridal boutique.

The collection includes a wide array of pieces, the inaugural collection shown but hours back, with sizes ranging from the petite to the plus, ranging from $3,500 to $10,000, housed in a suite opened up just for the designer’s works. It is a Christian Siriano for Kleinfield collection all right and we are curious to see if there will be any cameos on the show from now on.

Gorgeous and frothy is how Siriano does it, with a penchant for fantasy and a love for fairy tales. The pieces are quite extraordinary themselves, featuring embroidered column dresses, cropped designs with long trains and embroidered collars, tailored suits, lots of tulle and overlays along with a whole lot of lace, long sleeves and strapless, long hems and minis, mermaid looks and total ball gowns. The Christian Siriano spring 2017 bridal collection really has it all, including a few darling looks in feathers and some sequin slip dresses. The best has to be the jumpsuit.

Christian Siriano Spring 2017 Bridal Collection

Christian Siriano Spring 2017 Bridal Collection

To date, entering the bridal business has been daunting for Siriano. It is certainly a big undertaking and not to be taken lightly. In one particular interview with Fashionista, he mentions, “I have never really turned it into a collection just because it is such a big undertaking. It was just one of those things where I was kind of like, ‘Do we do it? Is it possible? Do we think it’s a great business decision?’ As my business gets bigger and we have more team and help, I think now is the perfect time.”

Indeed, the decisions have been sound and his claim to fame will certainly be that particular partnership with Kleinfield since it has grown to infamy over the top bridal show in North America. Siriano is certainly in demand, especially after that stunning creation he pulled together for blogger Nicolette Mason’s nuptials. People from all around will be enjoying the new line and can plan on having Christian Siriano a few years from now as well since it appears he is here to stay.

As for the styles of his gowns? “We’re trying to offer a little something for every woman,” says the designer. “The young bride who wants something sparkly and pretty and princess-y, I want her to be able to get that; and then I want that really cool, downtown girl, who is modern and minimalist, to also be able to find something, because I think that’s how brides are now.”


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MAC Transformed Summer 2016 Makeup Collection

Fashion

When sunny summer days come to hold sway over our spirits and emotions, our beauty moments abruptly take another direction – more happy-go-lucky, more succulent and at times even cheekier. MAC Cosmetics certainly has an air of gravitas in creating eye-catching and magnetizing visages. When you heart is set on shaping some juicy pout, MAC comes to mind in a flash with itslimitless vibrant lip colors whether with matte or lustrous finishes. And when pitch-black dusty eyes are on agenda, MAC is again maneuvering in here. So if we take up to briefly describe the new MAC Transformed summer 2016 makeup collection, vibrant lips + dark eyes contrast would best to do the trick. For your upcoming summer-worthy soigné looks, MAC is generously bringing in 19 vibrant lip colors of both velvet and lustrous finishes, a range of eyeshadows within black-blue-beige spectrum, and a couple of black extras to ham it up and exaggerate the strain in the air, which you can snag up online and at MAC counters.

MAC Transformed Summer 2016 Makeup Collection

MAC Huggable Lipcolour (€21.00)

The popular tried-and-true Huggable Lipcolor line is being supplemented with fresh new 10 colors ranging from warm rose, orange and deep red to light beige and mind-blowing deep plum. The gel base of these fruity lipsticks allows for easy and impeccable gliding, intensely hydrating the lips and making them smooth and shiny for the whole 6 hours. So, with one of these juicy shades on your lips, you can surely sit back with Olympian calm. After all, six-hour picture-perfect lips are something beyond expectation. Check all the new shades below:

• Cantonese Carnation – warm rose
• Origami Orange – creamy orange
• Seoul-Ful – light, creamy pink
• Good Luck Mochi – rosy mid-tone pink
• Bonsai Bloom – cool nude-pink
• Flaming Lips – deep, creamy red
• Touché – light beige cream
• Glamorized – creamy, vibrant pink
• Rich Marrón – mid-tone nude cream
• Commotion – deep, cool plum cream

MAC Transformed Summer 2016 Makeup Collection

MAC Retro Matte Liquid Lipcolour (€24.50)

If we state that these retro lip colors are to provide that traditional matte finish to your lips, we would definitely lead you astray and if we insist on them providing that Hollywood glamour shine, that would be misguiding either. What will authentically describe these new 9 mellow colors is liquid-suede finish that screams classic retro. Check all the shades below:

• Back In Vogue – peachy nude
• Red Jade – bright, creamy red
• Bengal Tiger – loud orange
• Mango Mango – soft peach coral
• Fuchsia Flicker – intense hot pink
• Slipper Orchid – bright plum
• Lady-Be-Good – warm mid-tone nude
• Fashion Legacy – intense fire truck red
• Oh, Lady – deep wine

MAC Transformed Summer 2016 Makeup Collection

MAC Eye Shadow (€17.50)

To bring about unique contrasts in your makeup experiences, these six new eyeshadows come to best fill the bill. Through their blendable formula, these highly-pigmented shades are easy to mix and match. While bronze, gold and beige are meant to spread some shimmer and glimmer, the black and purplish-blue are to dramatize the looks. Check all the shades below:

• Honesty – bronze (lustre)
• Brule – soft, creamy beige (satin)
• Woodwinked – warm antique gold (veluxe pearl)
• White Frost – vivid white with icy shimmer (frost)
• Knight Divine – black with silver pearl (veluxe pearl)
• Contrast – purplish-blue with blue pearl (velvet)

MAC Transformed Summer 2016 Makeup Collection

MAC Technakohl Liner (€16.50)

This mechanical medium beige creamy eyeliner can be applied both on top and lower lashes providing intense color and picture-perfect result. But you can also push the boundaries and use it on your whole lids as well.

• Bare Asset – medium beige

MAC Rebeleyes Gel (€21.50)

The MAC Transformed summer 2016 collection is also here to frame your eyes with blackest black lines through a gel liner that lasts for hours and promises unsurpassed precision.

• Liner Top/Bottom – rich, smoky black

MAC Haute & Naughty Lash (€23.50)

This dual-wiper black mascara will make your lashes either defined or voluminous, in both cases promising drop-dead gorgeous visage to work perfect for the festival season.

• Haute & Naughty Black – black

MAC Transformed Summer 2016 Makeup Collection

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CFDA and Cadillac Launch a New ‘Retail Lab’ Concept

Fashion

The Council of Fashion Designers of America has elected to team up with Cadillac to create a “retail lab,” which will consist of giving designers a crash course on the process of opening up a store of their own. The concept will begin in July, 2016 with designer Timo Weiland. It is well-known that car companies are the most frequent sponsors in the fashion industry (think Mercedes-Benz’s eight year stint as the namesake for New York Fashion Week), so this partnership is within the norm.

CFDA and Cadillac Launch a New 'Retail Lab' Concept

Cadillac is relatively new to working with the fashion industry, but now it is the leading sponsor for the menswear round of New York Fashion Week. The luxury car company has also supported various shows for designers such as Jason Wu, J. Mendel, and Public School; Wu even made an appearance in a 2015 Cadillac commercial on TV.

The Retail Lab from this partnership will integrate participating designers into a mentorship program, with a distinct focus on young and budding labels who are looking to transition into the direct retail business. Through the program, the designers will be given an 800-square foot pop-up shop for three months, which will be located on the ground floor of Cadillac’s New York headquarters. In order to determine who will be able to participate in this program, the CFDA will put potential candidates through an extensive application process. The final decisions for participants will be selected personally by the advisory board for the Retail Lab, including Julie Gilhart, Reed Krakoff, Simon Doonan, and Steven Ahn, among others.

The essential grounds for participation in this concept is that the prospective designer does not have, nor has ever had, their own storefront. The Lab will give them a chance to interact with their customers in a more direct way, and will be able to be in charge of their own interior design and other visual stimulation methods. The leaders of the Lab will be covering all of the general costs of the store location (mannequins, displays, signs, etc.), and will provide advisers to help the designer with matters of marketing, logistics, and the buying of supplies for the store. And on top of all of these provisions, Cadillac will give the selected labels a $75,000 grant in order to promote future success with the visions of the designers.

Timo Weiland was selected for the first slot in July due to his previous involvement in the CFDA’s Incubator project. Steven Kolb, CEO of the CFDA, spoke on this decision, making sure to note the analysis was properly weighed, and that they made this first decision based from their 2014 program due to the Retail Lab’s quick approach.

Weiland commented, on behalf of the rest of his design team, that the label would be using the opportunity and space to extend their creative vision so the world could have a better idea of who the brand was on a more personal level. The team will also be playing around with decorations for their new temporary space, as well as temporary space, as well as show films and providing the customer with a fun shopping experience via playing the role of disc jockey on some occasions.

The application process opened on the CFDA website on April 5, and designers will have the chance to submit their applications until May 6, following the announcement at the end of May of the five selected designers who will later be participating. This is a unique project for the fashion industry, and one that will prove extremely beneficial to designers who are looking to get a foothold in the physical aspect of fashion retail. Even further, Cadillac as signed a three-year commitment to this, so we’ll see a lot of talent being rounded up over the course of the Retail Lab.

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